Email marketing software creates, sends, automates, and tracks campaigns to a subscriber list, from one-off newsletters to multi-step automated sequences. Since 2024, Google and Yahoo require SPF, DKIM, and DMARC authentication for bulk senders, and most platforms listed here handle that technical setup for you.
Email marketing platforms handle sending, automating, and tracking email campaigns - from one-off newsletters to multi-step automated sequences triggered by a subscriber's behavior. Coverage ranges from simple broadcast tools built for small lists, to platforms with advanced segmentation, A/B testing, and deliverability monitoring built for larger senders. As of 2024, Google and Yahoo both require bulk senders to authenticate their email (SPF, DKIM, and DMARC) and keep spam complaint rates low, detailed in Google's bulk sender guidelines - a platform that doesn't help with this setup can put your deliverability at risk regardless of how good the email itself is. Some platforms specialize in ecommerce-triggered emails like abandoned cart or post-purchase flows, while others are built more generally for any list-based sending. Because deliverability depends as much on sending practices as the platform itself, it's worth checking how a provider handles authentication and list hygiene before committing.
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Email marketing software is a platform for creating, sending, automating, and tracking email campaigns to a list of subscribers, ranging from one-off newsletters to multi-step automated sequences.
They are email authentication standards that prove a message actually came from your domain, required by Google and Yahoo for bulk senders since 2024. Most email marketing platforms handle the technical setup for you.
Averages vary by industry, typically landing somewhere between 15-25% for most sectors, but the number that matters most is your own trend over time compared to your past campaigns.
Marketing platforms are built for promotional sending; transactional emails (receipts, password resets) are often better handled by a dedicated transactional email service to keep deliverability reputations separate.
Most platforms price by subscriber list size or number of emails sent per month, ranging from free tiers for very small lists to several hundred dollars monthly for larger senders. Check individual listings for specifics.