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Every category of verified marketing agency, software vendor, and B2B service provider on Yaeris Directory — organized into agencies you hire and software you buy, each with its own buyer's guide covering what to look for and common questions. New categories and listings are added regularly.

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38

Agencies & Service Providers

Brand & Reputation Agencies

Branding Agencies
branding agency
Branding agencies develop the visual and verbal identity a business uses to stand out, covering logo design, color and typography systems, brand voice, and positioning strategy. Some focus narrowly on visual identity and design deliverables, while others start further upstream with market research and brand strategy before any design work begins, so the right fit depends on whether a business needs a full identity built from scratch or a specific piece of that work.
0 listings
PR Firms
PR firm
PR firms handle media relations, press coverage, and public perception for businesses, working to get a company covered by journalists, manage its reputation, and communicate its story during both routine growth and crisis situations. Some firms specialize in specific industries like tech or healthcare, while others work as generalists across sectors, so it's worth checking a firm's typical client mix before reaching out.
0 listings
Reputation Management Services
reputation management company
Reputation management companies monitor, influence, and repair how a business appears online, covering review generation and response, search result monitoring, and damage control after negative press or reviews. Some focus mainly on review platforms like Google and Yelp, while others take a broader approach that includes search results, social mentions, and public relations.
0 listings

Development & Technical Agencies

Custom Software Development
software development company
Software development companies design, build, and maintain custom applications, ranging from web and mobile apps to enterprise systems and AI-driven tools. Coverage spans full-service firms handling a project end to end, specialized agencies focused on one platform or technology, and outsourced or nearshore teams working as an extension of an in-house staff. The right fit depends on project scope, technical stack, and whether ongoing support is needed after launch.
0 listings
Digital Advertising Tech
digital advertising agency
Digital advertising tech companies help businesses plan, buy, and optimize paid ads across search, social, display, and video channels, ranging from full-service digital advertising agencies that manage campaigns end to end to programmatic advertising platforms and ad tech software that businesses run themselves. Agencies typically suit teams that want strategy and execution handled for them, while software suits teams with in-house marketers who want direct control over spend and targeting.
0 listings
Marketplaces Providers
marketplace development company
Marketplace providers design and build online marketplaces, platforms that let multiple third-party sellers, service providers, or vendors list and transact in one place, ranging from niche two-sided marketplaces to large multi-vendor ecommerce sites. Coverage spans agencies building on dedicated marketplace platforms like Sharetribe or Arcadier, teams adding multi-vendor functionality to existing ecommerce software, and developers doing fully custom builds.
0 listings
Web development
web design company
Web development companies design and build websites, ranging from marketing sites and landing pages to full ecommerce stores and custom web applications, using either code or no-code platforms. Platforms like WordPress or Shopify are typically faster and cheaper for standard sites, while custom-built code suits businesses needing specific functionality those platforms don't support.
1 listings

Event & Operations Services

Event Management Services
event management company
Event management companies plan and execute corporate events, conferences, trade shows, product launches, and private functions, handling everything from venue sourcing and vendor coordination to on-site logistics and post-event wrap-up. Coverage ranges from full-service planners who run the entire event to specialists focused narrowly on production, staffing, or a single event type, so it's worth confirming scope before hiring.
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Marketing & Growth Agencies

Inbound Marketing
inbound marketing agency
Inbound marketing agencies build strategies that draw prospects in through content, SEO, and nurturing rather than interruptive outreach, typically combining blogging, gated content, email sequences, and marketing automation platforms like HubSpot. Coverage ranges from full-funnel strategy shops to specialists focused narrowly on content or lifecycle email, so it's worth confirming what a listing actually delivers.
0 listings
Lead Generation Services
lead generation agency
Lead generation agencies and companies help businesses find and capture potential customers, using tactics like cold outreach, LinkedIn prospecting, paid ads, SEO, and content marketing to fill a client's sales pipeline. Some specialize in B2B outbound (email, calling, LinkedIn), while others focus on inbound channels like paid search and content, so the right fit depends on which channels match your target buyers.
0 listings
Marketing Automation Consulting
marketing automation agency
Marketing automation agencies and consultants help businesses set up and manage tools like HubSpot, Marketo, or ActiveCampaign to automate email sequences, lead scoring, and multi-channel campaigns. Some focus on platform implementation and technical setup, while others also handle ongoing strategy, campaign building, and reporting. Because most automation platforms require ongoing configuration as a business grows, it's worth clarifying whether a listing offers one-time setup, ongoing management, or both.
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Marketing Strategy
marketing strategy agency
Marketing strategy agencies and consultants help businesses define their positioning, target audience, messaging, and channel mix before any campaign work begins. They typically produce a written strategy or roadmap rather than executing the tactics themselves, though some also offer implementation. Engagements range from a single strategic audit to ongoing advisory retainers, so it's worth confirming upfront whether a listing delivers a plan, hands-on execution, or both.
0 listings
Outbound Marketing
outbound marketing
Outbound marketing agencies run proactive, seller-initiated campaigns, cold email, cold calling, LinkedIn outreach, direct mail, and paid outbound ads, to put a company's message in front of prospects who haven't already come looking for it. Coverage spans firms handling strategy and list-building through to full done-for-you execution, so it's worth confirming exactly which pieces of the outreach process a given listing manages.
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Paid media agencies
PPC agency
Paid media agencies typically charge a flat retainer or 10-20% of ad spend, and campaigns can start driving clicks within days of launch (cost-efficient optimization takes a few weeks longer). Unlike SEO, results are fast - check whether the fee structure and channels covered (search, social, display) actually match what you need.
1 listings
SEO agencies
SEO agency
SEO agencies typically charge a few hundred to several thousand dollars per month depending on scope and competitiveness. Meaningful ranking movement usually takes 3 to 6 months, longer for competitive keywords - any agency promising overnight results is a red flag, not a selling point.
1 listings
Social media agencies
social media marketing agency
Social media agencies manage a business's presence and advertising across platforms like Instagram, TikTok, Facebook, and LinkedIn, covering organic content, community management, or paid social campaigns. Many offer both organic and paid services together, though retainers commonly range from a few hundred to several thousand dollars per month depending on platform count and scope.
1 listings

Software & SaaS

Business Operations Software

Data Privacy Software
data privacy software
Data privacy software helps companies manage how personal data is collected, stored, and used, covering tasks like consent management, data subject access requests, privacy impact assessments, and compliance tracking for regulations like GDPR and CCPA. Some platforms focus narrowly on one function, such as cookie consent banners, while others offer a broader privacy management suite covering data mapping, vendor risk, and breach reporting across the whole business.
0 listings
ERP Software
ERP software
ERP software connects a company's core operations, including finance, inventory, manufacturing, and HR, into a single shared system, replacing separate spreadsheets and standalone tools. Coverage ranges from broad enterprise platforms like SAP and Oracle to industry-specific and small-business systems, deployed either in the cloud or on a company's own servers.
0 listings
eSignature Software
electronic signature software
Electronic signature software lets businesses send, sign, and manage legally binding documents online, replacing printed contracts and wet-ink signatures. Platforms range from simple, low-cost tools built for occasional document signing to enterprise-grade systems with audit trails, API integrations, and industry-specific compliance features. Pricing and functionality vary widely, so it's worth matching the tool to how many documents you send and what compliance requirements, like HIPAA or 21 CFR Part 11, apply to your industry.
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Governance, Risk & Compliance Software
GRC software
GRC software helps organizations manage governance, risk, and compliance activities from a single platform, replacing scattered spreadsheets and manual tracking. Platforms range from broad enterprise suites covering audit, policy management, and third-party risk to focused tools built around a single framework like SOC 2 or ISO 27001. The right fit depends on company size, industry regulation, and whether you need a full GRC suite or a narrower compliance tool.
0 listings
HR & Office Software
HR software
HR and office software covers the tools businesses use to manage people and day-to-day operations, from hiring and payroll to time tracking, benefits, and internal communication. Some platforms bundle HR, payroll, and office admin into one system, while others specialize in a single function like scheduling or document management. The right fit depends on company size, whether payroll needs to run in-house, and how many HR processes need to connect to each other.
0 listings
Supply Chain & Logistics Software
supply chain management software
Supply chain and logistics software helps businesses plan, track, and manage the flow of goods from suppliers to customers, covering functions like inventory management, warehouse operations, freight and transportation, and demand forecasting. Some platforms handle the entire supply chain end to end, while others specialize in one piece, like warehouse management or route optimization, and are meant to integrate with an existing ERP or accounting system.
0 listings

Content & Design Software

Content Management Systems
content management system
Content management systems (CMS) are software platforms that let businesses create, edit, organize, and publish digital content, usually websites, without writing code for every page. Coverage spans open-source platforms like WordPress, hosted SaaS builders like Webflow, and enterprise-grade systems built for large teams managing content across many sites or channels. The right fit depends mostly on how technical your team is and how much content you need to manage.
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Design Software
graphic design software
Design software covers the digital tools used to create graphics, layouts, user interfaces, and visual assets, ranging from raster and vector editors to 3D modeling and prototyping platforms. Some tools like Canva are built for speed and ease of use, while professional-grade software like Adobe's suite or Figma offers deeper control for teams handling complex or ongoing design work.
0 listings

Customer & Collaboration Software

Collaboration & Productivity Software
collaboration software
Collaboration and productivity software helps teams share files, communicate in real time, and manage tasks in one connected workspace instead of scattered emails and spreadsheets. Coverage spans dedicated chat and messaging platforms, project and task management tools, and shared document or whiteboard software, with some vendors bundling several of these functions into a single suite.
0 listings
Customer Service Software
customer service software
Customer service software helps businesses manage support tickets, live chat, and customer inquiries across email, chat, phone, and social channels in one place. Tools range from simple shared inboxes for small teams to full help desk platforms with automation, knowledge bases, and reporting. The right fit depends on ticket volume, team size, and how many channels need to be covered.
0 listings

Emerging Tech Software

AR/VR Software
augmented reality software
AR/VR software companies build augmented reality, virtual reality, and mixed reality applications, ranging from mobile AR filters and product visualization tools to full immersive VR training simulations and headset-native apps. Some specialize in a single platform like Meta Quest, Apple Vision Pro, or WebAR, while others build cross-platform experiences using engines like Unity or Unreal.
0 listings

IT & Security Infrastructure

Hosting Providers
web hosting
Hosting providers supply the servers and infrastructure that keep a website online, ranging from shared hosting for small sites to dedicated servers and cloud infrastructure for high-traffic applications. Shared and managed plans are typically cheaper and easier to maintain, while VPS, dedicated, and cloud hosting suit businesses needing more control, security, or the ability to scale traffic on demand.
0 listings
IoT Management Platforms
IoT platform
IoT platforms give businesses a central place to connect, monitor, and manage fleets of internet-connected devices and sensors, handling everything from device provisioning and firmware updates to data collection and remote monitoring. Coverage ranges from broad cloud platforms built for custom development to purpose-built device management tools focused specifically on fleet monitoring, connectivity, and security for deployed hardware.
0 listings
IT Infrastructure Software
IT infrastructure management software
IT infrastructure software helps teams monitor, manage, and maintain the servers, networks, devices, and systems that keep a business running, covering everything from network monitoring and asset tracking to configuration management and cloud infrastructure oversight. Some platforms specialize in one layer, like network monitoring, while others bundle monitoring, ticketing, and asset management into a single suite.
0 listings
Security Software
cybersecurity software
Security software covers the tools businesses use to protect networks, endpoints, cloud environments, and data from unauthorized access and attack, spanning categories like endpoint protection, network firewalls, cloud security posture management, and identity and access management. Some vendors focus on a single layer of defense, while others sell bundled suites covering several categories at once, so buyers typically need to map their specific risk areas before comparing options.
0 listings

Marketing & Sales Software

AI marketing tools
AI marketing tools
AI marketing tools use machine learning or generative AI to automate tasks like content creation, targeting, or predictive analysis. Look for real case studies and stack integration rather than the "AI-powered" label alone - plans typically scale from solo founders to full teams, and many businesses combine more than one tool rather than picking just one.
1 listings
CRM Software
CRM software
CRM software helps businesses track leads, manage customer interactions, and organize sales pipelines in one central system, replacing scattered spreadsheets and disconnected tools. Options range from simple contact managers built for small teams to full platforms like Salesforce or HubSpot with marketing, support, and automation built in, so the right fit depends on team size, sales complexity, and which other tools it needs to connect with.
0 listings
CRO & analytics
marketing analytics software
Conversion rate optimization (CRO) improves the percentage of visitors who complete a desired action, typically through structured A/B testing of page layout, copy, or user flow, while analytics software tracks and reports the underlying visitor data those tests rely on. GA4 (Google Analytics 4) is the current default expectation for most sites doing serious analytics work today.
1 listings
Email marketing
email marketing software
Email marketing software creates, sends, automates, and tracks campaigns to a subscriber list, from one-off newsletters to multi-step automated sequences. Since 2024, Google and Yahoo require SPF, DKIM, and DMARC authentication for bulk senders, and most platforms listed here handle that technical setup for you.
0 listings
Marketing software
marketing automation software
Marketing software automates or manages tasks like email campaigns, lead scoring, ad management, or workflow triggers, reducing manual repetition across contacts and campaigns. It's a tool your team operates directly rather than a service run on your behalf - automation matters more once you have multiple workflows or segments to manage, not just once your list grows large.
1 listings
Revenue Operations & Intelligence (RO&I) Software
revenue intelligence platform
Revenue operations and intelligence (RO&I) software combines two related layers: RevOps platforms that unify sales, marketing, and customer success data and workflows, and revenue intelligence tools that analyze that data to forecast pipeline and flag deal risk. Some vendors do both; others focus on just one piece and expect you to already run a CRM alongside them.
0 listings
Sales Analytics Software
sales analytics software
Sales analytics software turns raw CRM and pipeline data into dashboards and reports that show how a sales team is actually performing, from win rates and deal velocity to rep-level activity and forecast accuracy. Coverage ranges from lightweight reporting add-ons built into a CRM to standalone platforms with predictive forecasting and revenue intelligence. The right fit depends mainly on how deep the analysis needs to go and which CRM or data sources it must connect to.
0 listings

Frequently asked questions

What are the categories on Yaeris Directory?

Yaeris Directory organizes verified marketing agencies, software vendors, and B2B service providers into categories like AI marketing tools, SEO agencies, CRM software, and event management services - each category page has its own guide covering what to look for and common questions specific to that space.

How do I pick the right category for what I'm looking for?

If you know the specific type of provider you need (e.g. an SEO agency or a paid media agency), go straight to that category. If you're not sure, browsing a couple of related categories side by side, or starting from the broader group they sit under, is often the fastest way to narrow it down.

What if my business doesn't fit any existing category?

The onboarding form includes an "Other" option with a free-text field for exactly this case, so your listing isn't forced into a category that doesn't fit.