Social media agencies manage a business's presence and advertising across platforms like Instagram, TikTok, Facebook, and LinkedIn, covering organic content, community management, or paid social campaigns. Many offer both organic and paid services together, though retainers commonly range from a few hundred to several thousand dollars per month depending on platform count and scope.
Social media agencies manage a brand's presence and advertising across platforms like Instagram, TikTok, Facebook, and LinkedIn - covering everything from organic content calendars and community management to paid social ad campaigns. Some agencies focus purely on organic content and growth, others specialize in paid social ad buying and optimization, and many offer both together. Coverage also varies by platform specialization: an agency skilled at short-form video for TikTok and Reels may run a very different playbook than one focused on B2B LinkedIn content. Any agency running paid campaigns has to work within each platform's own rules - Meta's advertising policies cover what content and targeting is and isn't allowed, and a competent agency should already build campaigns around them rather than risk account suspensions. Because platform algorithms and ad policies change frequently, it's worth asking how an agency stays current rather than assuming last year's playbook still works.
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A social media agency manages a business's presence and advertising across social platforms like Instagram, TikTok, Facebook, and LinkedIn, covering organic content, community management, and/or paid social ad campaigns.
Organic management covers content posting and community engagement without paid promotion; paid social involves running and optimizing ad campaigns. Many agencies offer both, but some specialize in just one.
Retainers commonly range from a few hundred to several thousand dollars per month depending on platform count, content volume, and whether paid ad management is included. Check individual listings for specifics.
It depends heavily on platform and industry - consistency matters more than frequency, and a good agency will set a realistic cadence rather than promising daily posting across every platform.
Not necessarily - many agencies manage multiple platforms at once, though some businesses do use specialists for a platform where they need particularly deep expertise, like short-form video.