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AI search & schema playbooks

The Yaeris Directory blog

Guides on AI search visibility, JSON-LD schema, and PPC — written for marketing agencies and software companies.

In-house SEO vs. hiring an SEO agency - how to decide
SEO
In-House SEO vs. Hiring an SEO Agency: How to Decide
In-house SEO or an agency? A clear framework - plus what to ask before you hire.
ChatGPT for marketing agencies - a practical guide
AI Marketing Tools
ChatGPT for Marketing Agencies: A Practical Guide
How marketing agencies can actually use ChatGPT - and where it still falls short.
What is an AI-first SEO agency
SEO
What Is an AI-First SEO Agency? (And How Is It Different?)
What is an AI-first SEO agency, and how is it actually different from a traditional one? A grounded breakdown of the term and what to check before hiring one.
3D illustration of a megaphone emerging from a smartphone surrounded by heart and thumbs-up social reaction icons, next to the headline What Is GEO (Generative Engine Optimization)? A Practical Guide
AI Search
What Is GEO (Generative Engine Optimization)? A Practical Guide
GEO explained: what it is, how it differs from SEO, and how to start.
Split-screen graphic of a glass office building exterior and a hand holding a pen over documents, next to the headline How to Get Your Business Cited by ChatGPT, Perplexity, and AI Search
AI Search
How to Get Your Business Cited by ChatGPT, Perplexity, and AI Search
Practical steps to get your business cited by AI search tools.
Person typing on a laptop showing an online marketplace page, surrounded by icons for shopping, security, and communication, with the Yaeris Directory wordmark.
Directories
How to Choose a Directory with Verified Evaluations?
How to spot verified reviews on a business directory, and what red flags to avoid.
Illustration comparing Google Ads and SEO strategies, with people engaging around a smartphone displaying a social media post, on the Yaeris Directory blog
Advertising
Google Ads vs SEO: Which One Should You Invest In First?
Google Ads vs SEO: which should you invest in first? Compare timelines and budget.
Smiling business professional with arms crossed against a yellow backdrop, next to the headline 'How Much Does an SEO Agency Cost? A Realistic Pricing Guide'
SEO
How Much Does an SEO Agency Cost? A Realistic Pricing Guide
A realistic guide to SEO agency pricing - what drives cost and red flags.
Two business professionals reviewing financial charts and using a calculator at a desk, illustrating the analysis behind Answer Engine Optimization for business directories
Directories
How Answer Engine Optimization Decides Which Business Directories Get Cited
How answer engine optimization decides which business directories AI cites.
3D illustration of two laptops, one printing a document scroll and the other showing a magnifying glass over a search results list, representing schema markup and llm.txt files
AI Search
Schema Markup and llm.txt: How AI Search Engines Read and Cite Your Business
Does llm.txt actually work? How schema markup and llm.txt help AI crawlers read and cite your business.