99ways

Hypothesis-led A/B testing, implementation, and analysis for ecommerce and SaaS growth. 99ways runs the CRO operation end to end, from research and prioritization through implementation and analysis, with the aim of finding and pulling the biggest growth levers through experimentation. The approach emphasizes clean measurement and sound inference, so every metric is credible and every test produces reusable learning rather than noise. Work spans hypothesis development, test prioritization, implementation, and analysis, and includes choosing primary metrics closest to profit, such as incremental contribution per eligible visitor, user, or account, alongside guardrails and diagnostics. Engagements can also weigh a tested one-time redesign against ongoing A/B testing, depending on whether the current experience needs a structural reset or whether each experiment should produce both deployed impact and reusable customer learning.