Be you not them

branding agency

Australia

3 services

0 software

TL;DR

Newcastle branding studio founded in 2007 that combines brand strategy, identity and integrated communications, offering services including brand architecture, packaging design, guidelines and branded environments, with around 25 rebrands per year.

2–9

Full-time staff

Around 25

Rebrands per year

About Be you not them — branding agency

Be you not them is a Newcastle branding studio. Since 2007, we have been creating, restoring and evolving brands that people love to buy from, work for and be part of. We combine brand strategy, brand identity and integrated communications to help businesses define their positioning and build a consistent presence. Our work includes brand architecture, brand development, packaging design, brand applications, branding guidelines and branded environments. Our process explores the core truths that shape how a business is perceived, then brings positioning, messaging and identity systems together across customer touchpoints. From packaging and signage to digital and physical applications, we help businesses communicate with clarity and consistency. We also plan brand rollouts, launches and campaigns. Based on Hunter Street in Newcastle, we work with businesses that are creating a new brand, refreshing an existing identity or planning a rebrand. Visit beyounotthem.com to explore our services, process and recent branding projects.

Services

Brand identity

We develop brand identity systems that connect positioning, messaging and visual design. Our work includes logos, typography, brand applications and guidelines to help businesses present a clear, consistent identity across customer touchpoints.

View service

Brand strategy

We help businesses clarify their positioning, purpose, audience and messaging through a structured branding process. Our work brings stakeholders together to define what makes the business distinctive and guide consistent brand decisions.

View service

Packaging design

Packaging is one of the brand applications developed by our Newcastle studio, founded in 2007. We connect packaging with positioning, messaging and identity systems for businesses creating a new brand, refreshing their identity or planning a rebrand.

View service

Frequently asked questions about Be you not them

Where is Be you not them based?

Our studio is at Level 1, 152-160 Hunter Street, Newcastle NSW 2300, Australia. Contact studio@beyounotthem.com or +61 419 739 314 to discuss your branding project.

Reviews

No reviews yet — be the first to share your experience.

Business details

CategoryBranding Agencies

Founded2007

LocationAustralia

Services3 listed

Last updated10/15/2026

StatusApproved

Credibility

What makes them different

We work from the inside out, defining what makes a business distinctive before developing its brand identity and applications. Our collaborative process is guided by authenticity, clarity and different perspectives.

llm.txt endpoint

Machine-readable summary for AI search engines — readable by ChatGPT, Perplexity, and Gemini.

listing.yaeris.com/company/be-you-not-them/llm.txt