DemandTech helps B2B teams plan targeted lead generation and demand generation campaigns, connect audience engagement with relevant follow-up, and prepare useful context for sales conversations.
A lead generation agency is a company that finds and captures potential customers for another business, typically through outbound tactics like cold email and LinkedIn outreach, inbound tactics like paid ads and content, or a mix of both, then passes qualified contacts to the client's sales team.
Lead generation focuses narrowly on capturing contact details from potential buyers, often through outbound prospecting or gated content, while demand generation is a broader strategy aimed at building awareness and interest across a market before anyone is ready to hand over their information.
Pricing varies widely depending on the channels used, whether pricing is per lead, monthly retainer, or performance-based, and the industry being targeted, so costs are not standardized. Check individual listings for specifics on their pricing model.
Start by matching their primary channels (outbound, inbound, or both) to where your target buyers actually spend time, then ask for their lead qualification criteria and reporting process before committing, since those two factors determine whether the leads will actually be usable by your sales team.
Outbound campaigns like cold email or LinkedIn outreach can produce initial leads within a few weeks, while inbound channels like SEO or content marketing typically take several months to build momentum, so timelines depend heavily on which channels a provider uses.
Neither is universally better - outbound tends to move faster for a defined target list, while inbound builds a compounding asset over time. Many businesses eventually run both, targeting different parts of their market.