A loyalty platform for manufacturers and B2B businesses that helps engage distributors, dealers, retailers, and influencers, with tools for retention, rewards, and partner performance, including automation and real-time tracking.
We offer a smart and easy-to-use loyalty platform made for manufacturers and other B2B businesses. Our platform helps you keep your distributors, dealers, retailers, and influencers engaged and loyal, so your business grows faster and stronger. Whether you want to improve customer retention, reward repeat purchases, or encourage partner performance, our loyalty platform gives you the tools you need to succeed. It also simplifies how you manage reward campaigns across regions and partner levels. With built-in automation and real-time tracking, your team can focus more on strategy and less on manual processes.
Customer loyalty software manages the points, tiers, rewards, and redemption logic behind a loyalty program, whether that program rewards individual retail shoppers or B2B channel partners like dealers and distributors.
B2C loyalty software runs consumer-facing rewards programs, usually integrated with a POS or ecommerce platform. B2B (or channel) loyalty software instead rewards distributors, dealers, resellers, or influencers for sales volume or promotional activity, typically integrating with a CRM or partner portal rather than a storefront - the underlying mechanics look similar but the audience and integrations differ.
Breakage is the accounting term for points or rewards issued to participants but never redeemed. It represents a real financial liability that sits on a business's books until the points expire or get redeemed - worth asking any loyalty software vendor how they report this.
Most platforms advertise integrations with common POS, ecommerce (e.g. Shopify), and CRM systems, but the depth varies widely - some sync in real time, others only support a periodic data export. Confirm the actual integration mechanism before assuming it will work the way you expect.
Pricing usually scales with program size - active member count for B2C programs, or partner/reseller count for B2B channel programs - plus sometimes a percentage of rewards value processed. Check individual listings for specifics on pricing structure.