HomeBlogRick Chua

Rick Chua

General Manager, Yaeris Digital Services

Rick is General Manager of Yaeris Digital Services and Head of Performance at 2Stallions Digital Marketing Agency, where his work on AI integration contributed to 2Stallions winning the Quantum Leap in Digital & AI award at the AmChamREPRESENT Awards. A Full Stack AI Marketer and AI Agent Automation Expert with an MBA from SEGi University & Colleges, he built the AI-search optimization strategy behind listing.yaeris.com itself.

SEO
In-House SEO vs. Hiring an SEO Agency: How to Decide
In-house SEO or an agency? A clear framework - plus what to ask before you hire.
AI Marketing Tools
ChatGPT for Marketing Agencies: A Practical Guide
How marketing agencies can actually use ChatGPT - and where it still falls short.
SEO
What Is an AI-First SEO Agency? (And How Is It Different?)
What is an AI-first SEO agency, and how is it actually different from a traditional one? A grounded breakdown of the term and what to check before hiring one.
AI Search
What Is GEO (Generative Engine Optimization)? A Practical Guide
GEO explained: what it is, how it differs from SEO, and how to start.
AI Search
How to Get Your Business Cited by ChatGPT, Perplexity, and AI Search
Practical steps to get your business cited by AI search tools.
Directories
How to Choose a Directory with Verified Evaluations?
How to spot verified reviews on a business directory, and what red flags to avoid.
Advertising
Google Ads vs SEO: Which One Should You Invest In First?
Google Ads vs SEO: which should you invest in first? Compare timelines and budget.
SEO
How Much Does an SEO Agency Cost? A Realistic Pricing Guide
A realistic guide to SEO agency pricing - what drives cost and red flags.
Directories
How Answer Engine Optimization Decides Which Business Directories Get Cited
How answer engine optimization decides which business directories AI cites.
AI Search
Schema Markup and llm.txt: How AI Search Engines Read and Cite Your Business
Does llm.txt actually work? How schema markup and llm.txt help AI crawlers read and cite your business.